Direct Mailing

Mail Shots have become increasing expensive with higher printing and postage costs so you need to ensure they are still cost effective. Direct Mailings should be limited to sales collatoral that cannot be delivered by Email Marketing, literature you would like the contact keep on their desk and where you have customers that do not use email.

Target Your Customers

Direct Mailings can often cost around £2 per contact, so ensure you send a targeted mailing that will appeal to the customers. Decide exactly the message you are trying to deliver and ensure your sales literature is going to grab their interest. Use your CRM solution such as Microsoft Dynamics CRM or ACT! by Sage to give you the target list of contacts by industry or product and ensure you have the correct contact names and address details before sending.

Get Results

The mark of a good campaign is number of sales leads you generate. The quality of the literature and the message delivered is key to this success. Always use a professional printing company for your marketing collatoral, have a clear message and most importantantly have a compelling reason for the customer to contact you - sit back and wait for your sales leads to roll in.

Use CRM to Measure your Campaign

Every sales lead you have contact you should be recorded in your CRM solution - this will allow you to report on how effective your marketing has been. Use the information to tweak the campaigns and to calculate your cost per lead - it may be you find Direct Mailings are working or you may decide another marketing activity is more cost effective - if you can't measure it you can't manage it.

Contact Redfoot Solutions to help you use CRM to improve your Direct Mailings

 

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